ING, UX for Service Portal at ING (2019, Interim)
-
Customer Journey Mapping
-
UX Research
-
UX Design
​
ING, UX for Service Portal at ING (2019, Interim)
-
Customer Journey Mapping
-
UX Research
-
UX Design
​
ING, UX for Service Portal at ING (2019, Interim)
-
Customer Journey Mapping
-
UX Research
-
UX Design
​
Project: Internal Venture Tita Toys at Sanoma Innnovation Lab
Tita Toys, educational app for kids in the age 2-5 years old
Role: Customer Development, UX Researcher, UX Designer
Characters and animations are designed by Kristof Luyckx
Hi, I’m Leonie van de Laar.
I'm freelance Product Designer. I help companies with online growth, corporate innovation, and portal design. I work user-centered & evidence-based to craft the best possible digital experience. Web and mobile.
Companies that I've worked for are Schiphol group, DPG Media, Air France/KLM, adidas, SparkOptimus, KPN, ING, Nationale Nederlanden, Sanoma, AKQA and more. View cases.
Cases
Client: adidas Global
Project: Returns & exchanges journey
UX challenge:
How can I help the adidas customer with the simplest possible paperless returns and exchanges journey via the adidas app?
Client: Air France KLM mobile app
Project: Migration of two branded apps
UX challenge:
How can I help the Air France and KLM development team with migrating two separate apps into one code base app without losing the Air France and KLM brand identity?
UX Design
Submitted by Chunk Creative Agency, Amsterdam
Sneakerporn, Internal Venture
UX/UI Design, Identity Design
Lean Experiment Design
Redesign and optimizing Checkout
UX/UI Design
UI Design
Independent project for Hilton DoubleTree Amsterdam
Design
Usability testing
I align with developers during my design process to ensure that the designs meet the development requirements
To create the best digital experience, I can help you with:
Customer interviews
Creating personas
Empathy mapping
Customer journey mapping
Product Design
Wireframing/Prototyping
Interaction design
Visual Design
​
I evaluate a product by testing it on users. It gives direct input on how users interact with the product
Front end alignment
UX Methodes
User research
Testimonials
'Leonie was a senior UX designer in one of my teams at KPN. She excels where UX strategy and UX execution meet. She combines a data-driven approach to UX design with a commitment to (commercial) results and mastery of online persuasion. A team player that does not mind putting in extra efforts to get the job done.'
Peter Sonke
Director Online @ KPN & Telfort
Remco de Vries
Head of Marketing @ InSided
'I had the pleasure of working with Leonie for about three years, of which about two as a manager at Telfort. Working with Leonie always guaranteed a weekly influx of new ideas, insights, deep-dives into our consumers' psychology, and new converting designs. I would sometimes compare 1-on-1's with Leonie to a personal TED-talk, they were always filled with many brainstorms about our (e-commerce) website, UX work in general, consumer psychology or just design thinking/process. Truly fun, and inspiring'
Nielsen Norman Group
Certified, Specialty Mobile Design, London (2016-2018)
​
Master of Online Persuasion
Certified by Online Dialogue, Utrecht (2017)
​
Conversions at Google
Conference @ Google HQ Dublin (2017)
UX training, education & conferences
Lean UX Conference
New York City (2015)
​
Web Development Advanced
CMM, Amsterdam (2009-2010)
​
BA Graphic Design, Royal Academy of Arts
The Hague (2002-2007)
Never stop learning
leonie.van.de.laar@gmail.com - M: +31 6 19 202 851 - KvK: 77409205 - BTW: NL003191470B95